As Ethiopia experiences rapid population and economic growth, its capital city, Addis Ababa, is grappling with the consequences of urbanization, including the deterioration of public spaces, increased air pollution, and a rising number of traffic fatalities. Over the past two decades, the city's population has doubled, now reaching an estimated 5 million inhabitants. Until recently, there has been a limited availability of affordable, high-quality bicycles and a lack of public awareness about the benefits of cycling as a sustainable mode of transport. To address these issues, the government is implementing strategies to promote non-motorized transportation, with organizations such as bamboo labs poised to play a pivotal role in these efforts.

Bamboo labs aspires to become a key player in the Ethiopian bamboo market, while simultaneously promoting a more equitable, safe, and environmentally friendly mobility plan for the country. By utilizing locally sourced bamboo, the company is generating employment opportunities and bolstering the local economy. Additionally, bamboo labs is actively advocating for sustainable transportation alternatives and striving to reduce carbon emissions for a greener future. By championing these initiatives, bamboo labs aims to alleviate the pressing urban challenges facing Addis Ababa and contribute to a healthier, more livable city for all its residents.